This is continuous of second stage of developing Scenarios Analysis that I have mentioned in previous post.
After finishing the first two parts of second stage, we have to follow up with the following steps to finish up the second stage.
The report containing the material sorted under the 'natural agenda' is examined to:
- identify the higher order issues underlying the interview scripts;
- pull out conflicting views on issues (for further exploration);
- find memorable quotations to use in workshops and reports;
- reveal significant gaps in the material (for further interview or research).
The process of synthesis will also begin to reveal the relative importance of different issues in the minds of respondents. This pattern should not be taken "at face value" but may indicate where further evidence is needed or where challenge should be directed.
It will often be useful to use a range sources, working from the clients' information base or external data via the web, to establish some reference points relating to trends in the external world and the competitive environment.
The result of the first stage will discussed with the clients in order to clarify arrangements for the first conference/workshop, the Issues Workshop. This workshop will examine the issues identified so far, and modify or prioritize the factors considered.
This is the end of second step. I will cover up the third stage of developing Scenarios Analysis; Issues Workshops, in next post.
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