Diagnosis, or Identifying the Focal Issue (Scenarios Analysis Continue)

Having finished the first stage which is Project Startup, we are now ready to go to second stage which is “Diagnosis, or Identifying the Focal Issue”.

Basically we can break down five parts in this stage. Let me go through each part individually.

1. Interviews

After the client has specified the scope of the scenarios, the foundation of the process is interviews of respondents, and for the likelihood that they will have meaningful insights into the forces shaping its future. The interview should encompass all the important constituencies within the client organization and reach external participants whose contribution may be important both individually and as a whole.

2. Analysis

Once a small number of interviews have been completed the issues within the material will be brought out and ordered for further processing. This is done by preparing 'trial agenda' of issues, ordered within three main areas:

• external issues
• the business interface
• internal issues

Each item in the ‘trial agenda’ will be numbered so that interview scripts can be broken down into the appropriate item number. When the ‘trial agenda’ has been stabilized it becomes the ‘natural agenda’ for the study.

When all the interview scripts have been marked up, they can be sorted by computer to produce a breakdown of the interview material under ‘natural agenda’ heading. When sorting, all the respondent names are removed to ensure that views are not attributed to individual.

The above are pretty much in deep about the first two parts of second stage of developing SScenarios Analysis. The rest three parts will be covered in the next post. Thank you again for visiting Zephyr Free Online Learning Center. Hope to see you again.