A growing number of businesses use scenario forecasting to look into the future. But forecasting experts say that asking the right questions about the future may be more valuable than finding answers.
If you could see the future, what would it be? Great economic prosperity, another depression, or something in between? What will cause the next radical transformation of society?
An increasing number of business people are using a technique called "scenario forecasting" to think about these questions. They often begin the process with the expectation that they will learn how to look into the future. They soon learn that answering questions about the future isn't nearly as useful as learning how to ask them.
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